Marc D. Hopin, CPAChief Financial Officer / Interim Chief Executive Officer
Marc D. Hopin, CPA
Chief Financial Officer / Interim Chief Executive Officer
Time at Alpert JFS: 5 years
“I am part of the Alpert JFS organizations because of their outstanding reputation and their commitment to providing a broad range of high quality social services that are targeted to the individual requirements of those in need of the support and assistance. In addition, I am here to utilize my extensive financial background towards improving, as needed, the economics involved in insuring the long-term stability of both organizations.”
Mr. Hopin comes to Alpert JFS with over 33 years of business experience as a CFO, VP of Finance, Controller and Auditor. He is a graduate of Fordham University with degrees in Accounting, Computer Management and Quantitative Methods. Mr. Hopin is a CPA and a Florida Real Estate Broker. He has worked for Fortune 500 companies like Merrill Lynch and Capital Cities Communications and local entrepreneurial companies like Penn-Florida, Denholtz Associates and Gimelstob Realty.
Mr. Hopin was active in the community as a parent at the Alexander D. Henderson University School, a K-8 school and FAU High School. He had over 2,000 hours of volunteer service in many capacities including Chairman of the School Advisory Council and as Treasurer of the School Advisory Body. Mr. Hopin formed the school’s PTO. He co-chaired the annual Thanksgiving Feast at the school for nine years. In 2005 Mr. Hopin was the voted the school’s Volunteer of the Year.
Mr. Hopin is currently active in the community as a youth sports coach. He has coached youth sports for ten years and is a certified Positive Coaching Alliance (PCA) Double Goal Coach. Last year he was nominated for the PCA Double Goal Coach Award. Mr. Hopin is also the current treasurer for the Spanish River High School Silver Sound Band Booster Club and the band’s announcer for its half-time performances.
Elaine Rotenberg, Ph.D.Clinical Director
Elaine Rotenberg, Ph.D.
Time at Alpert JFS: 25 Years
“I am part of the Alpert JFS team because there is no greater honor than working with families who have devoted their lives to creating the best possible world for their loved ones. I have the pleasure of sharing the sheer joy that comes with seeing the growth and success of those we proudly serve.”
Dr. Rotenberg was instrumental in the development and implementation of the Performance Quality Improvement Program of Alpert Jewish Family Service, and coordinates the ongoing PQI activities for the organization. She has helped further the agency’s national exposure through participation in a national benchmarking initiative. Dr. Rotenberg has served as a peer reviewer for the Council on Accreditation for Family and Children’s Services (COA.)
Dr. Rotenberg is the consulting psychologist for the Meyer Academy in West Palm Beach, Florida, and is a much-requested speaker, lecturing on a range of topics including: communication, self-esteem, assertiveness, stepfamilies, mothers and daughters, depression, and other mental health concerns. She has presented nationally on issues about domestic abuse, developing quality improvement plans, and residential services for adults with disabilities. Dr. Rotenberg is regularly involved in outreach efforts into the community, and regularly seeks opportunities to develop interagency collaborations.
Stephanie Itkin, PHR., SHRM-CPHuman Resources Director
Stephanie Itkin, PHR., SHRM-CP
Human Resources Director
Time at Alpert JFS: 4 Years
“I am a part of the AJFCS/LJRFS team because it allows me an opportunity to work with caring, compassionate professionals who dedicate their time providing services to those in need. I feel privileged to be able to work with and support such a dynamic group of people every day.”
Ms. Itkin joined Alpert JFS in September 2014. She comes to the agency with over 15 years of human resources experience, having worked for companies such as K. Hovnanian, American Mortgage and Jarden Corporation. Ms. Itkin is a graduate of the University of Pittsburgh and is a member of the Society for Human Resources Management. She has earned two industry certifications, the Professional Human Resources (PHR) and SHRM-CP.
Derek HurwitchChief Marketing Officer
Chief Marketing Officer
Time at Alpert JFS: 11 years
“I’m part of the AJFCS/LJRFS team because I truly feel our community deserves an agency that relentlessly pursues the highest quality of care while maintaining unparalleled compassion and professionalism. It’s a privilege to wake up every morning knowing that lives are being changed and prayers are being answered as a result of our efforts. There is no better way to achieve your mission than to clearly market and communicate your programs and messages to meet the widespread needs of a diverse and ever-changing community. It’s an honor to oversee those efforts.”
With more than 12 years of operational and executive management experience, including two Fortune 100 companies, Derek Hurwitch has developed a sharp eye for how businesses sidetrack themselves with inefficiencies, cross-purposes and miscommunication — and how they can refocus their tactical marketing and communications efforts for a sleeker, smoother, strategically focused organization. With a unique ability to pair entrepreneurial spirit and fiscal responsibility, Hurwitch has been able to launch campaigns resulting in peak revenue figures, dramatically increased brand awareness while maintaining goal-oriented synergy amongst diverse personnel.
Beginning his professional career as a Strategic Freelance Marketing Analyst with The Disney Company, Hurwitch quickly gained the invaluable experience needed to understand the intricacies of consumer adoption, purchase patterns and loyalty as a result of the successful deployment and execution of analytics based marketing and communications. From Disney, Hurwitch moved into the role of Major Account Executive at Canon, overseeing a team of dedicated professionals working on high-volume, prestigious accounts. In a move to a major sales role, his background of marketing analysis, client research and “C-Level” focused sales led him to accounts ranging from Arizona State University and Lennar Realty to The Palm Beach County Community Health Alliance and GIA Insurance.
Entering his twelth year at Alpert Jewish Family Service, Hurwitch’s private sector experience has proved beneficial in AJFCS’ expansion and growth. In his role as Senior Director of Marketing & Communications, Hurwitch has engaged in efforts from agency branding to overseeing over 40% increase in referrals, an astounding (411% increase in web-based referrals) as a result of a refocused, tactically-implemented marketing and communications campaign.
In a consulting role, Hurwitch’s topics range from brand dynamics and consumer adoption to web analytics and the diversification and transitional elements of marketing in the digital age. Hurwitch’s clients have ranged from cutting-edge, luxury startups such as EvoLux Transportation (brand dynamics) to multi-million dollar conglomerates like Total Benefits Corporation and Nature’s Harvest International (consumer adoption and sales growth.)
Reva FeldmanChief Development Officer
Chief Development Officer
Time at Alpert JFS: 1st Year
“I am part of the Alpert JFS organizations because of their outstanding reputation and commitment to making our Jewish community stronger and more resourceful. For me, the ability to engage philanthropists to truly understand and embrace an organization’s mission and help them use their resources to support the immense needs of a population is a wonderful way to make the community a better place.”
Reva Feldman comes to Alpert JFS with over 30 years of fundraising experience. Ms. Feldman grew up wanting to save the world and began doing so in Altoona, Pennsylvania. Growing up in a small Jewish community in Western Pennsylvania, Reva developed an itch to explore life in a big city. She matriculated to Long Island University in Brooklyn. She ended up majoring in education, but her calling to Tikkun Olam would remain. Following Graduation, Reva ventured overseas to connect with the Jewish community in Israel on a “Kibbutz Ulpan” program for six months. The Ulpan (an Israeli study center for newcomers in which intensive training in Hebrew and working on a kibbutz as a volunteer) was made possible by The Jewish Agency for Israel. Reva says that “Doing mission-driven work in Israel was the best time of my life.”
Ms. Feldman served on the Synagogue Board as Vice-President and was President of the Sisterhood. Reva’s Grandmother and Mother were Life Members of Hadassah. She was the Altoona Chapter President, then became Regional President of Western Pennsylvania which included Pittsburgh, West Virginia and part of Ohio and was a member of the Hadassah National Board.
Further spreading her wings, Ms. Feldman began working professionally for her local JCC, where she served as Executive Director. Following a stint as the Tri-County Director for March of Dimes, she became the Executive Director of the Altoona Jewish Federation. Under Reva’s leadership, the Federation received the Sapir award for increasing their campaign as a small community by 50 percent. She is extremely proud that the Federation worked with the local school district in Altoona to fund a Holocaust Curriculum which included training for the teachers. The Federation also created a Senior Outreach Program under her leadership.
Ms. Feldman was also honored by Israel Bonds as the first woman to receive this award in her community. In 2000, she moved to Pittsburgh to take on the role of Executive Director of Temple Emanuel in Mt. Lebanon.
Ms. Feldman eventually remarried and moved to Harrisburg where her husband, Gary lived. She also was hired to become the Campaign Director for the Jewish Federation of Harrisburg.
After more than three decades of strengthening Pennsylvania’s Jewish communities, Ms. Feldman interviewed with the Jewish Federation of Palm Beach County in 2008, where she was offered a position as Development Officer for the Southern Communities. Our Jewish community soon after was impacted by Bernie Madoff’s multi-billion dollar Ponzi scheme. She remained at the Jewish Federation of Palm Beach County, working as part of the team in successful gated community campaigns.
Ms. Feldman went to work for American Associates of Ben Gurion University in 2013, after five years at Federation. “I missed the direct connection to Israel and especially the Negev. I wanted to reconnect to my roots, both professionally and culturally.” Reva joined as Associate Director of the Greater Florida Region, then, after one year, became the Director, managing the fundraising initiatives for seven states. As a fundraising team of one, Reva set the bar high, growing the campaign to 3 million dollars annually for her region.
Reva Feldman is married to Gary Feldman. She has two children, Leemor Green and Andrea Rudnet and two sons-in-law, Mark and Michael. Reva is blessed to have three grandchildren, Simon, Max and Mila.
Reva loves being involved with the Jewish community, both personally and professionally. She is always doing whatever she can to give back and help this community. She loves to travel, in particular to Beer Sheva and the Negev in the South of Israel.