Marc D. Hopin, CPAChief Executive Officer
Marc D. Hopin, CPA
Chief Executive Officer
Time at Alpert JFS: 5 years
“I am part of the Alpert JFS organizations because of their outstanding reputation and their commitment to providing a broad range of high quality social services that are targeted to the individual requirements of those in need of the support and assistance. In addition, I am here to utilize my extensive financial background towards improving, as needed, the economics involved in insuring the long-term stability of both organizations.”
Mr. Hopin comes to Alpert JFS with over 33 years of business experience as a CFO, VP of Finance, Controller and Auditor. He is a graduate of Fordham University with degrees in Accounting, Computer Management and Quantitative Methods. Mr. Hopin is a CPA and a Florida Real Estate Broker. He has worked for Fortune 500 companies like Merrill Lynch and Capital Cities Communications and local entrepreneurial companies like Penn-Florida, Denholtz Associates and Gimelstob Realty.
Mr. Hopin was active in the community as a parent at the Alexander D. Henderson University School, a K-8 school and FAU High School. He had over 2,000 hours of volunteer service in many capacities including Chairman of the School Advisory Council and as Treasurer of the School Advisory Body. Mr. Hopin formed the school’s PTO. He co-chaired the annual Thanksgiving Feast at the school for nine years. In 2005 Mr. Hopin was the voted the school’s Volunteer of the Year.
Mr. Hopin is currently active in the community as a youth sports coach. He has coached youth sports for ten years and is a certified Positive Coaching Alliance (PCA) Double Goal Coach. Last year he was nominated for the PCA Double Goal Coach Award. Mr. Hopin is also the current treasurer for the Spanish River High School Silver Sound Band Booster Club and the band’s announcer for its half-time performances.
Elaine Rotenberg, Ph.D.Clinical Director
Elaine Rotenberg, Ph.D.
Time at Alpert JFS: 25 Years
“I am part of the Alpert JFS team because there is no greater honor than working with families who have devoted their lives to creating the best possible world for their loved ones. I have the pleasure of sharing the sheer joy that comes with seeing the growth and success of those we proudly serve.”
Dr. Rotenberg was instrumental in the development and implementation of the Performance Quality Improvement Program of Alpert Jewish Family Service, and coordinates the ongoing PQI activities for the organization. She has helped further the agency’s national exposure through participation in a national benchmarking initiative. Dr. Rotenberg has served as a peer reviewer for the Council on Accreditation for Family and Children’s Services (COA.)
Dr. Rotenberg is the consulting psychologist for the Meyer Academy in West Palm Beach, Florida, and is a much-requested speaker, lecturing on a range of topics including: communication, self-esteem, assertiveness, stepfamilies, mothers and daughters, depression, and other mental health concerns. She has presented nationally on issues about domestic abuse, developing quality improvement plans, and residential services for adults with disabilities. Dr. Rotenberg is regularly involved in outreach efforts into the community, and regularly seeks opportunities to develop interagency collaborations.
Stephanie Itkin, PHR., SHRM-CPHuman Resources Director
Stephanie Itkin, PHR., SHRM-CP
Human Resources Director
Time at Alpert JFS: 4 Years
“I am a part of the AJFCS/LJRFS team because it allows me an opportunity to work with caring, compassionate professionals who dedicate their time providing services to those in need. I feel privileged to be able to work with and support such a dynamic group of people every day.”
Ms. Itkin joined Alpert JFS in September 2014. She comes to the agency with over 15 years of human resources experience, having worked for companies such as K. Hovnanian, American Mortgage and Jarden Corporation. Ms. Itkin is a graduate of the University of Pittsburgh and is a member of the Society for Human Resources Management. She has earned two industry certifications, the Professional Human Resources (PHR) and SHRM-CP.
Derek HurwitchChief Marketing Officer
Chief Marketing Officer
Time at Alpert JFS: 11 years
“I’m part of the AJFCS/LJRFS team because I truly feel our community deserves an agency that relentlessly pursues the highest quality of care while maintaining unparalleled compassion and professionalism. It’s a privilege to wake up every morning knowing that lives are being changed and prayers are being answered as a result of our efforts. There is no better way to achieve your mission than to clearly market and communicate your programs and messages to meet the widespread needs of a diverse and ever-changing community. It’s an honor to oversee those efforts.”
With more than 12 years of operational and executive management experience, including two Fortune 100 companies, Derek Hurwitch has developed a sharp eye for how businesses sidetrack themselves with inefficiencies, cross-purposes and miscommunication — and how they can refocus their tactical marketing and communications efforts for a sleeker, smoother, strategically focused organization. With a unique ability to pair entrepreneurial spirit and fiscal responsibility, Hurwitch has been able to launch campaigns resulting in peak revenue figures, dramatically increased brand awareness while maintaining goal-oriented synergy amongst diverse personnel.
Beginning his professional career as a Strategic Freelance Marketing Analyst with The Disney Company, Hurwitch quickly gained the invaluable experience needed to understand the intricacies of consumer adoption, purchase patterns and loyalty as a result of the successful deployment and execution of analytics based marketing and communications. From Disney, Hurwitch moved into the role of Major Account Executive at Canon, overseeing a team of dedicated professionals working on high-volume, prestigious accounts. In a move to a major sales role, his background of marketing analysis, client research and “C-Level” focused sales led him to accounts ranging from Arizona State University and Lennar Realty to The Palm Beach County Community Health Alliance and GIA Insurance.
Entering his twelth year at Alpert Jewish Family Service, Hurwitch’s private sector experience has proved beneficial in AJFCS’ expansion and growth. In his role as Senior Director of Marketing & Communications, Hurwitch has engaged in efforts from agency branding to overseeing over 40% increase in referrals, an astounding (411% increase in web-based referrals) as a result of a refocused, tactically-implemented marketing and communications campaign.
In a consulting role, Hurwitch’s topics range from brand dynamics and consumer adoption to web analytics and the diversification and transitional elements of marketing in the digital age. Hurwitch’s clients have ranged from cutting-edge, luxury startups such as EvoLux Transportation (brand dynamics) to multi-million dollar conglomerates like Total Benefits Corporation and Nature’s Harvest International (consumer adoption and sales growth.)